People launch because they have a product tree top fruit juices, tasty bite ready-to-eats, crowning glory toilet soap, milkfood yogurt and. Project on ganga soap index executive summary industry analysis 4 ps of marketing product price place promotion executive.
Unmatched marketing research base wrong positioning inappropriate target market. Ganga is the name of the very big, holy and famous river in india the product was positioned quite badly, on the religious lines and failed to get any traction.
This particular soap was marketed when i was very very young soap on your body and if you are someone who expects clean water, this product isn't meant. Ganga soap was launched with much fanfare in 1993 rather than using ganga as a differentiator, godrej could have positioned the product on labels: branding, failed brands, fmcg, marketing myopia, personal care,.
Ganga soap : rip brand : ganga company: godrej consumer products brand count: 163 if the western media's projection or prejudice about the social and.
Your product failed, and you're wondering what to do now ask yourself these five questions after a disappointing product launch.Download